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The iceberg.digital research project helps you

understand, enable and engender trust

in today's digital world

In order to unlock the potential of customer data, companies need to master three capabilities:

UNDERSTAND

Businesses need to get a good understanding of how trust is built and of existing and potential trust issues. Organizations would be wise to first listen and learn.

ENABLE

Companies need to build the necessary foundations to successfully enable trust cues. This involves primarily identifying and effectively evaluating options in form of use cases and testing these cases rapidly in prototypes.

ENGENDER

The third capability includes implementing a governance and operating structure that allows managing and optimizing initiatives and ultimately engendering trust.

The iceberg.digital research project helps you
understand, enable and engender trust
in today's digital world

In order to unlock the potential of
customer data, companies need to master
three capabilities:

Businesses need to get a good
understanding of how trust is built and of
existing and potential trust issues.
Organizations would be wise to first listen
and learn.

UNDERSTAND

Companies need to build the necessary
foundations to successfully enable trust
cues. This involves primarily identifying
and effectively evaluating options in form
of use cases and testing these cases
rapidly in prototypes.

ENABLE

The third capability includes implementing
a governance and operating structure that
allows managing and optimizing initiatives
and ultimately engendering trust.

ENGENDER